Published by admin July 20th, 2021
In recent times, social media marketing has garnered a niche in the overall digital marketing strategy of a business. And when we speak of the elements of social media marketing, blogger outreach services rank the list.
Call it influencer marketing or blogger outreach is a technique wherein a product or service is introduced to the audience with the help of a platform (blog) that is established and already has a defined set of audience. In short, based on your product or service, a blogger, who writes about similar products or services, is made to write about your product or service. This can be for free or in exchange for free access to your product or service.
Importance
One would wonder how do blogger outreach services help the business??? The USP of blogger outreach is that it works on credibility. In other words, it is based on the philosophy that the probability of purchase is higher when someone recommends. Thus, when a blogger writes about a service or product, the followers who have been following the blogger out of trust, would check out the business and buy if needed.
Thus, considering that blogger outreach has a great impact on business, we bring you tips to building your business using blogger outreach:
- Find the right bloggers: The success of blogger outreach on the quality of the bloggers. Therefore, be very careful and particular about whom you choose. Conducting a Google search or LinkedIn search is a good way to find your blogger. For example, if you are into investment banking solutions, a search for “top financial bloggers,” would give you the names whom you can approach. Also, if you are looking for a professional then that blogger would also have a LinkedIn existence.
- Look around: Being part of the industry, you as a business must follow some industry blogs too to understand the trends. So, look within and check which are the blogs you follow for your regular updates. If you don’t follow, look up to your competitors. In short, which blogs did your competitors feature.
- Consistency: Check how often the blogger is making posts. Bloggers who are consistent or have a pattern are sure of their followers coming regularly to check out the content. However, there will be bloggers who have a good number of followers but are erratic in posting. The engagement on these blogs is inconsistent as the followers unless they have set notification, won’t know when the blog post is shared.
- Read through: Once you find your potential bloggers, it’s time to read through their blogs. What you should remember while reading??? You must look at the language, style of writing, understanding of the product or service being discussed and the details that are covered in the blog. Complementing this, also checkout the comments made by the followers. This helps you to understand how serious or engaging the followers are. If the comments are good in terms of quality and numbers, you can be sure of the reach.
- Social media outreach: When you are thinking of collaborating with bloggers, in addition to the blog following, you must also check the social media presence and followers of the blogger. In short, check whether the blogger exists on other social media platforms like Instagram, LinkedIn etc. Check what is the kind of engagement and number of followers on each platform. This will help you understand the blogger outreach.
- Catch attention: Now once you have identified the bloggers whom you wish to work with, catch their attention. How??? By commenting or sharing their blogs on your social media or tagging their blogs on social media. This would help you get into the good books of the blogger.
- Participate in selecting the topic: It suggested that when you associate with a blogger, you should be clear of what topic you wish to cover in the blog. For example: if you are into making organic hair care products then you can focus on an awareness blog like, “the organic aspect to hair care,” or informative blog, “the benefits of using organic hair care products,” or more. Based on the previous blog topics and the purpose of the blog, you should decide the topic.
- Ask for proof check: As the blogger is a pro in writing, give a free hand to the blogger to write. However, it is essential that you proof check before the blog goes live. This is imperative to ensure that your vision is reflected in the blog. Also, to ensure that the brand links are infused well and directed to your website or social media handles.
- Have a counter-strategy: One of the key elements of blogger outreach is to have a parallel social media plan on your business handles. In short, have a strategy of how you would be sharing and mentioning the blog on your business profiles.
- Have a follow-up strategy: Last but not the least, remember that when you choose blogger outreach, it shouldn’t be like flash and gone. In other words, the strategy should include a follow-up social media plan where you re-ignite the blog mentions to cater to those who missed the blog when it was shared. This helps to refresh your brand introduction of those who already read the blog and introduce yourself afresh who missed the blog before.
Conclusion
Thus, with the above-mentioned tips, you can be sure of creating an effective blogger outreach plan. However, if you feel that it is difficult for you to plan it out or if you are a business that would be needing blogs on a regular basis, it is suggested to choose blogger outreach services. You can hire experts or agencies on a project basis or retainer basis wherein they would identify, strategise and execute blogger outreach plans for you. These agencies or experts are capable of suggesting and implementing strategies as per your budget. Thus, you can be free of this responsibility and just focus on how to project your business.