Startups are in vogue these days. Thanks to people who have been extremely accepting of new and innovative ideas. This has given thinking minds hope to take that plunge of starting their business. The other key reason why startups have been increasing is the digital boom. Gone are the days when the only scope of the market was defined by where your business is located. With the world shrinking into the virtual world, businesses can be located anywhere and serve clients anywhere on earth. Therefore, almost every industry is seeing a rise in startups.
Though the nature of the business can be different, some of the common characteristics of all startups are as follows:
Keeping all the above common characteristics in mind, one of the best and proven marketing solutions is SEO. Startups can undoubtedly say, SEO is a boon for their business. However, every coin has a flip side. The same applies to SEO startup companies as well. So, to ensure that SEO startup companies prove to be a boon, we bring you some do’s and don’t’s that must be remembered while applying SEO rules to win that organic traffic:
The foundation of any SEO campaign starts with defining the framework of measuring the results and using the visitor data repository. Thus, infuse your site with tools like Google Analytics to build your database in an organic way. Infusing this analytics not only helps you gather data about visitors but also helps you understand the fluctuations in website traffic.
As a startup, your website is your only weapon to speak for your product/service. Also, it is that place that has the ability to attract visitors and convert them into clients as well. However, to achieve this organically, you need to have well-planned on-page optimization in place. On-page optimization covers a lot of aspects like URL creation, defining crisp and engaging title tags, informative meta description, and more. Another key aspect of on-page optimization is adding elements like pop-up windows and offer scrolls to attract and increase conversions. Thus, the don’t’s would be: Don’t use lengthy URLs, keep your meta description informative i.e. give a glimpse of what you do in two lines. Don’t have the pop-up as a distraction, don’t let that hover too long on the website.
If SEO can be called the key to digital marketing, keyword research can be defined as the key to the success of SEO. Also, spending time on keyword research can actually save a lot of your money because infusing the right keywords in your digital presence play a key role in building organic traction. Right from your website to blog posts to social media platforms, all the content/communication must have the right mix of keywords. A word of caution is: yes, infusing keywords is essential. However, if you insert too many keywords that actually look forced failing to hook the visitor, then the whole purpose is failed. Therefore, the right way to infuse keywords is to first write the brand story that you wish to sell on your digital medium and then infuse it with relevant keywords without disturbing the flow of the content. Don’t overuse keywords as they disturb the reading and cause a drop in attention.
Now that we are talking about content and keywords, it’s necessary to know that, another side of the content is about the overall language. Considering that being in a digital place opens global markets, most of the startups tempt to use flowery and sophisticated language. However, the mantra is to keep the language simple and engaging. Keep your content crisp, divided under headings. Headings should be below 70 characters. Similarly, every social media has the ideal character bandwidth. Understand the dynamics of each platform and then define your content. One common rule while writing your content is to define exactly is the purpose of the content. Is it brand awareness or sale or visitor engagement? Based on the same, plan your content language. Don’t use industry jargon or words that you think will make it look fancy. Remember that a visitor will be interested in what your business is and how the visitor is making a wise choice by choosing you. So, the focus on content should be to convey this and not how good your English vocabulary is.
Building credible backlinks are a great source of building organic traffic. What are these backlinks? These backlinks are nothing but mentions by the third party who already has a good digital presence. This link building can happen through guest blogs, mentions on social media platforms like Facebook, Instagram, and more. Creating these links has multiple benefits.
Don’t be in a race. Scrutiny the third party that you are collaborating with and also understand whether the audience is your target audience as well.
Startups who have budgets as well love organic traffic because customers built through organic traffic can be called genuine possible customers. In other words, these are people who have or will have a need that your business can cater to. Therefore, though SEO always has some ratio of paid promotion, it cannot be denied that building organic traffic should be your focus.