What is the best time to post on TikTok in 2023

Published by January 10th, 2023

TikTok, including over 1 billion subscribers and the greatest social media interaction rate per post, is one of the world’s most popular social networks. As a consequence, companies and organisations are seeking for new methods to reach a wider audience on TikTok, which is why determining the optimal time to publish on TikTok may have a significant influence on your engagement and reach.

Here’s a fast approach to determining the optimum Tik tok post time for your company to upload on TikTok.

Is It Important When You Publish on TikTok?

Yes! Whilst the TikTok engine prioritises content depending on a variety of variables, uploading at your most optimum moment is worth trying. The arithmetic speaks for its own: if you publish when the bulk of your audience is online, you will immediately reach more individuals.

That is, of course, in addition to publishing on a regular basis, employing popular sounds, including relevant keywords, and jumping on patterns when appropriate. You’ll be on the way to increasing views with the appropriate method.

TikTok’s Best Days to Upload

Later’s greatest times to publish on TikTok are often weekdays at 1 pm PST. However, with more investigation, we observed that Thursday & Friday had the highest level of involvement.

We reasoned that since they are nearing the conclusion of the week, our users would be spending more on the app as the weekend approaches. You may plan your TikTok material in advance after you’ve determined the optimal times (and weeks) to publish.

When the time comes to upload, you’ll be notified through Later’s smartphone app, together with the video & prepared description. This makes it easy to simplify your content preparation – no more last-minute publishing!

When Is the Ideal Time to Upload on TikTok? 

While there is no set Tik tok post time for uploading on TikTok, the following are some guidelines to help you get started:

#1: Make use of the Later’s Best Possible time to Post Tool.

The Ideal Time to Post tool from Later is the most effective approach to identify your individual ideal publishing timings based on real performance data.

Later’s TikTok Best Time to Post feature: a product GIF displaying the top seven publishing times on the calendar.

In the monthly content calendar, your best periods will be highlighted, making it simple to plan TikTok posts because when your following is most likely to interact. That way, you may take advantage of audience involvement without hesitation!

#2: Make use of the TikTok native app.

If you don’t have many followers, you may also use the native TikTok application to determine the optimum time to publish. Here’s how to do it in four simple steps:

  • Create a Creator or Business Account.
  • Determine Your Top Territories
  • Understand When Your Reader Is Most Active
  • Monitor and Assess Your Content

Some posting hacks for TikTok

If you aren’t getting many viewers on your TikTok video, have finished growing, or wish to increase your TikTok views per month, keep reading.

Analytics is the first posting hack.

You may take advantage of TikTok’s analytics tool. Launch the TikTok program & click on your profile to access creative tools. Analytics are presented in this section. Select “analytics” than “followers.”

To comprehend the next task, the best thing that could do is to master the TikTok algorithm. As a result, we’ll give everyone a very basic outline of what you should do when you post a movie to TikTok. Before uploading your TikTok Video, the TikTok algorithm evaluates it, as well as those of everyone else on TikTok, to verify that it fits with the community norms. TikTok does not want any unfavourable videos. If your TikTok video meets the standards for step one, it moves on to stages two and three, where it gains popularity on TikTok.

Upload your TikTok in the mid-evening to provide the TikTok algorithm time to transition your movie from phase 0 to phase one. This will provide you with greater traction than the usual TikTok publication times in the afternoon and early morning.

Posting Period

You may be considering the optimal time to upload your TikTok video. If you publish to TikTok and Instagram at the same time each day, you are limiting your ability to reach those who are not TikTok followers.

Despite the fact that you utilise TikTok statistics as a guideline two to three times a week, you publish the majority of the TikTok videos in the afternoon. You write at a separate time for two very significant reasons: in the morning.

First, TikTok metrics are continuously changing, so testing a few times a week increases your chances of being a TikTok viral sensation since you leave room to test & learn on TikTok.

Some of your morning-posted films have done nicely. Furthermore, since your TikTok analytics tell you when your following are most active, you enhance your chances of engaging with individuals who aren’t already following you. As a consequence, to help your TikTok account thrive, you must vary your posting times somewhat. This will let you interact with folks who aren’t currently following you, which will help you develop on TikTok.

TikTok Viewers

Even though it makes sense to glance at your TikTok statistics to determine the optimal time to publish on TikTok, many individuals make the error of failing to consider your TikTok audience.

We’ll use an example to demonstrate this: a creator offers recipes to busy parents to create for their children. As a result, it stands to reason that the optimal time to broadcast this sort of material would be in the evening when parents are likely to have some leisure after work and supper and may spend time browsing through the TikTok app.

You want to take it a step further because you need to consider not just what time you publish but also what day you post. In this situation, a good day to publish material will most likely be Sunday, as parents are beginning to plan their meals for the coming week ahead. So, you can see how it is vital to consider not just your TikTok statistics but also the habits and behaviour of your intended audience on TikTok.

If you believe you are in one of the greatest times to publish on TikTok but are still not generating a lot of video views, you should reconsider your content approach. All of these characteristics are critical for getting a lot of views, growing your TikTok account, and boosting your TikTok videos.

How Often Should You Post

When Should You Post on TikTok? They want us to upload two to five films every day, every day.

They were eager to admit, however, that they were aware that they were company owners. So, at the very least, they would want to have three films released each week. This is now achievable three times each week. So now we know that we must strive for three every week. The next issue is if the time is important.

Is it important when we upload such videos? TikTok will now be your greatest source for this information.

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What will be the Best TikTok Posting Time in 2023:

Here are some pointers to help you choose the Best Time To Post On Tiktok in 2022 & 2023.

Understand Your Audience

The first thing you should learn is who your target audience is. Determine the demographics of the majority of your target audiences, such as gender, age, and nation.

At the time of posting, When the audience is engaged

The next thing you should consider is posting when the audience is most engaged. Determine if your target audience is mostly children, teens, early adults, or adults since each has a distinct period during which they are most engaged on TikTok.

Learn from Different Time Zones

The third is learning from different time zones. If the majority of your visitors are local, you know what hour is ideal for them. However, if the majority of your visitors are from a different part of the world, you must begin researching what time is appropriate for that particular time zone.

The ideal time to publish on TikTok

Based on our research & evaluation of 30,000 uploads, Thursday at 7 pm is the optimal time to publish on TikTok for the greatest interaction.

Conclusion

By tracking the success of your TikTok content, you’ll be able to see common patterns between the time when a video is published as well as how it performs. Of course, there are some calculations involved — but this ought to give you a good estimate of what hour works best for both you & your target audience. Mastering TikTok analytics is ultimately a journey and not really a destination. Use the strategies outlined above to determine the optimum time to publish on TikTok & watch your views skyrocket! If you want to know more about the best time to post on TikTok and other marketing tips, then connect with us today.