What Does a Small Business SEO Package Include?

No matter what is the size and nature of your business, making an impactful digital presence has become important. The silver lining of the pandemic has been businesses accepting digital marketing even more strongly.

This led to the rise of small businesses also joining the bandwagon of making a digital impact. In fact, small businesses have realized that a well-planned and implemented SEO strategy can play a key role in brand building and increasing revenue.

Complementing the growing demand for SEO services various SEO agencies have forayed into the digital marketing space. These agencies backed with their expertise and industry knowledge, offer diverse SEO packages to match the needs of all kinds of businesses. In this article, we bring you what comprises small business SEO packages:

1. Keyword research: Keywords are the pillars of digital marketing. These keywords define the framework around which the content and all the digital communication should revolve. So, the SEO provider’s first responsibility is to conduct industry-specific keyword research. These keywords are then listed based on priority and infused into the content.
2. Website and Content: Once the keywords are listed and ready, then comes content writing. The major chunk of content writing includes writing for the website. A website is an official space that introduces your business to the users and thereby converts them as customers. A website therefore must be designed well and written crispy. The website must have fewer pages making navigation easy and smooth. Complementing the design the content must be simple and crisp. There should be a right balance of keywords and creative writing. Remember that the content must be engaging and should speak your brand story. Therefore, first, weave the content and then infuse the relevant keywords ensuring they don’t disturb the flow and essence of the content.
3. On-page optimization: This is the most crucial SEO service that your package must cover. On-page optimization is the actual trick that equips your website to attract specific users, engage them when they visit the website and thereby lead them to conversion. The process of attracting users happens through URLs, Title Tags, and Meta Descriptions. The URL is the first flash of line that you can see when you search for something. It is also the link that helps you grow the search rank. Once you have made it to the search list, the Title Tag and the Meta description are the ones that give a glimpse of your business and make the user realize that your website is the place for what the user has been looking for. Thus, the user is attracted to the website. Once the user is on the website, elements like pop-up windows, chat live windows, hovering testimonials, and engaging CTA are some of the on-page optimization techniques that would help convert users into customers.
4. Link Building: The above-mentioned points you can try doing as a business even if you are not much aware of SEO. However, link building is one such SEO service that you definitely need an expert. Link building is the element that actually creates brand visibility. Link building is about creating those links which shall not only increase business visibility but also creates network and credibility. Thus, link-building is something that an SEO agency could do. Ideally, link-building is done through blog posts or social media engagement. The SEO agency has connections with various established bloggers who write blogs on diverse industry-specific blogs. These bloggers while writing tag businesses that are relevant. This creates an organic backlink. Similarly, creating links using social media is another way. Therefore, an ideal SEO package must also include social media management. Social media management includes designing campaigns that revolve around content that is engaging. Using social media for influencer marketing is also a great way to build a digital presence.
5. Report making: last but definitely the SEO service that must be included in the package is Reports and analysis. One of the major USPs of digital marketing is that you can analyze the digital campaign and gauge what worked and what didn’t work. However, to know this a detailed analysis of all the campaigns, followed by a detailed report must be done. This needs statistical knowledge along with report-making tools that only agencies have. Therefore, to understand how well the marketing strategy is performing, periodic report-making and submission must be included in the SEO package.

In addition, to the above-mentioned key SEO services, there are many other elements that you can incorporate into your package. However, the add-ons would depend on:

1. What is the magnitude of digital presence you wish to create and within what time frame?
2. What is the purpose and goal of your digital marketing strategy?
3. What is the amount of money that you wish to allocate for digital marketing?

Answers to the above points will define the final SEO package. Ideally, when businesses approach SEO agencies, every package has almost all the elements of SEO. However, the magnitude and depth of each element are defined based on the above 3 points. Therefore, when you approach an SEO agency ensure that it has the required ability and experience of providing all the SEO services. Understand what and how they do their work and you as a business must give complete information about yourself and the business so that the agency can design a relevant plan. This plan of course can be tweaked and refined based on the journey between the client and the SEO agency.

Despite SEO being outsourced, as a user, you must know how it works to ensure that you are not exploited by your service provider. With various SEO experts and agencies out there, it has become quite confusing and scary to find the right one. But a clear understanding of what SEO does, how it does it, and what is the impact is a must. Therefore, when you are scouting for an SEO agency have all your requirements etched out and convey them the same to avoid any mistakes.