What is White Label Local SEO and How Does it Work?

Introduction

Though the virtual world has opened global markets for businesses, the fact remains that businesses strive to dive through the local markets where they are physically and directly present.

With almost every industry facing competition, businesses have realized that opting for white label local SEO is the need of the hour that would help to dive through the competition.

So What Exactly is White Label Local SEO?

In simple terms, it can be defined as the process of optimizing your website for enhanced and effective local reach.

The main aim of local SEO is to increase the probability of your website ranking on the first page of SERP. This helps achieve the following:

1. Expanding your brand visibility in the local markets
2. It helps increase footfalls to your actual business place/store
3. It helps you build your niche in the local market.
4. It helps compliment your online and offline marketing strategy.

 

Now that we know what white label local SEO is, it’s time to understand how it works and benefits the business.

1. Aims to build organic traffic: Local SEO aims at building targeted organic traffic. Though paid promotions exist, the main purpose of local SEO is to build organic traffic that results in high conversion. Statistics show that local searches when targeted well result to good conversions. Local SEO helps your business to register in the various online directories along with the biggest directory i.e. Google. Therefore, whenever there is a specified search, your business has all the chances to flash top on the search result.
2. Creating worthy leads: Just like the on-ground market, the online market too, has serious customers and window shoppers. Infact, the virtual market has more window shoppers. So, how do you find your serious customers around you and pull them to your store??? The answer is local SEO. Statistics says that nearly 70% of the people who conduct an online search for something actually visit at least one store or approach the store within 24 hours of the search. Considering this conversion rate, local SEO not only ensures that your business ranks the SERP but also backs the search with much-needed reviews, business information and more details that increase the probability of your business being the chosen one.
3. It helps to build reputation: Do you think that in the virtual space wherein the customer till he/she actually experiences your product/service there is no way to trust your business? Then the answer is no. Local SEO uses the power of testimonials to build your brand visibility. Statistics show that nearly 85% of virtual shopping relies on feedbacks, reviews and testimonials. Local SEO helps build this business image for you.

 

Amazing isn’t it??? Indeed local SEO is a boon to businesses. But did you ever think about what goes into achieving the above-mentioned results??? So, here is a glimpse of how local SEO looks from the backend:

1. Website Audit: It first begins with a website audit. Interestingly, website SEO plays a key role in your SERPs. The meta tags and descriptions that search engines pick are nothing but your website URL and content on the website. Therefore, local SEO begins its journey from website audit to identify the anomalies, shortcomings and HTML errors in the backend. Later it shifts to refining the website URL, the meta tags and descriptions that make your website search-friendly.
2. On-page optimization: Once the overall website audit is done and the loopholes are rectified, the local SEO focuses on on-page optimization. On-page optimization focuses on auditing every page of the website to ensure that content existing is relevant. Relevance in terms of what you do as a business and relevance in terms of what your prospective customers would be looking for when they conduct an online search.
3. Off-page optimization: You may wonder why would local SEO focus on off-page optimization? However, the truth is, the success of on-page optimization depends on off-page optimization. Off-page optimization includes focusing on aspects like website loading speed, website mobile responsiveness, backlinking, brand citations and more.
4. Citations: Local citations play a key role in building brand trust. Citations are nothing but getting mentions and shares about your business by other local or social media platforms. Citations happen in two types. One way wherein, your business is mentioned on some social media platform. But when this mention creates a link to your website, it is called a backlink.
5. Business listing: We all know how directories function. Similarly, the digital space also has a virtual directory which is called business listing. So, local SEO gets you enrolled/registered on local directories which are accessed by people whenever they have to search for something that is 5Kms radius.
6. Reputation management: Online trust is built through reviews and the authenticity of your business details. Therefore, local SEO ensures that this information is provided in the right way to not only increase your credibility but to avoid and bad mark. For example: If you are a restaurant and one of the customers made a review that he/she was unhappy with a particular dish or service, then local SEO would rectify this. How?? Either by replying to the customer with an apology and compensation, else ensure that the comment is hidden or removed.
7. Social media management: Though all your digital presence is aimed to route traffic to the website, we cannot neglect the power of social media. Statistics show, that in the last decade, a lot of business has happened on social media platforms like Facebook and Instagram. Therefore, local SEO also includes social media management wherein they guide businesses on what kind of social media platforms they must exist, what kind of content should be created, how frequently the content should be created, what are the influencer marketing options available and more. This not only improves your brand visibility but also reduces your dependency on the physical store for sale.

 

The above-mentioned points clearly show that local SEO is not a one-time process but a long term dedicated journey that can become smooth with expert guidance.